Torbay-based film company Original Concept has created an intriguing viral marketing campaign for Torquay's most popular attraction, Babbacombe Model Village, using a film technique called 'Tilt Shift' which has transformed Torbay into a miniature wonderland.
OCP's founder Colin Melville, inspired by childhood visits to the attraction, spent some time last summer filming various attractions (including the Model Village) and popular scenes around the bay. The resulting film - which uses music by up and coming local singer songwriter Maz Totterdell - impressed the Model Village bosses so much they decided to make it the focus of their summer campaign.
Simon Wills, General Manger of The Model Village said: ‘Working with OCP on this project has given us all a completely new way of looking at the Village. We are sure the film will generate a huge amount of interest for visitors to the Village and through our social networking channels.’
The film will feature on the Model Village’s Facebook page and invite followers to see if they can spot the difference between scenes shot at the attraction and those shot around the bay. The film will also feature on their website and will be shown in the Tea Rooms.
OCP’s director Colin Melville who also created Visit Devon's Official 2013 Tourism film said ”The Tilt-Shift effect or miniaturising style, always brought back memories of visiting the Model Village as a child and of long sunny days on holiday in Torbay...so to make a film combining both seemed logical. The film was shot over 6 weeks in the summer of 2012, usually on the rare sunny days that we had! We combined over 10,000 photographs to make the film and then intercut it with footage from the Model Village. The final film shows Torbay from a completely different perspective to how we usually see it. Its amazing how close to a Model Village Torbay actually looks with its picture postcard features”
To view the video visit - www.facebook.com/babbacombemv
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For more information please contact:
Caroline Yearsley
01803 540691
caroline@originalconcept.tv
Note to the Editors:
About Original Concept:
Original Concept is a creative film company based at the Vantage Point Innovation Centre in Paignton. Specializing in cost effective and innovative film work, OCP delivers original content across multiple platforms for a wide range of clients including Discovery, Speedo, AMI, History Channel, Philips and The NEC. www.originalconcept.tv
About Babbacombe Model Village
Celebrating a remarkable 50 years of being open this year, the Model Village is recognised as possibly the best of its kind in the country. Set in 5 acres of beautifully landscaped gardens, it features hundreds of models depicting typical England in miniature. It is open all year round, has received in excess of 12 million visitors to date and is still the most popular attraction in Torquay. www.model-village.co.uk
About Maz Totterdell
Maz Totterdell is a singer / songwriter from Crediton, Devon, UK. Both of her parents are musicians. When she was 10 years old, she reached the final of the UK Unsigned talent competition, which took place at the Hackney Empire, London in July 2007. Her music is characterised by indie, folk-pop and poetic lyrics, and has been likened to Lisa Mitchell,Tracy Chapman, and Feist. Totterdell recorded a live BBC Introducing session in 2011. Maz Totterdell is signed to indie label, Series 8 Records based in Essex, and her debut single, Counting My Fingers was released in January 2012. Her debut album "Sweep" was released in the Spring of 2012. The song featured in the film is called Smile on Sunshine.
Website: www.maztotterdell.net